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Mickey Dayton

We Checkmate other cleaning competitors!

In the game of chess, you must checkmate the other opponent’s king. I play business chess with my competitors each day. The way it works is to play smart and allow the other cleaning company to attack or conquer squares that they’re not ready for. It will be my square one day, because by then I will be in better position to uphold that account’s expectations. What the enemy doesn’t know is that I’m three moves ahead of them. They moved a vulnerable pre-releaser pawn into dangerous territory. I’ll have that square captured in no time at all because our more experienced bishop is aiming for that account, and squares don’t like to be taken with such haste. I never move without covering my people. I never take on a square without preparation, nor do I move a piece into battle without background checks, drug testing, and proper industry training. Those are important in the game of chess, by the way. 


Ultimately, Priority Clean aims to overwhelm the other companies and pretty soon the competitor’s king is blocked, outmaneuvered, or otherwise, checkmated. Owner operators are, unfortunately, already checkmated before the game begins. You can’t lead a company from the trenches, and there’s no better strategy than leading from behind. Strategic placement of your pieces is crucial, especially with differing skill sets and newcoming employees. Perhaps owner operators don’t fully trust their employees? How can an organization grow if they don’t delegate all operations eventually? Nothing wrong with cleaning, but many are doing a disservice to their employees by not allowing them to flourish. Simon Sinek said it best that coaches stay on the sidelines—they’re never in the game. Owners, or chess players need to focus on the entire picture. “Trust, but verify.” Ronald Reagan, once said, and we do this by inspecting employee assigned accounts. This is better chess. 


Better chess is covering workload better than the other companies. If a pawn is sick, we deploy a bishop to cover that space. If an employee quits, we have our knights ready to defend the unknowns of each day. If our rooks are too busy covering squares because they are training new pawns to get into the game, then we have our most valuable player to cover the account with ease—our Queen, or in this case, our Director of Operations. She is trained on all squares and knows how to dominate spaces without losing ground or compromising our position. She knows that if accounts ever get to the king, it’s game over.


Right now, at this exact moment, we are motivated to promote our people. We want more Queens and Rooks on our chessboard. We want to capture territory and watch our competitors blunder from each tactic from our superior cleaning and irreplicable leadership. You should see us from the inside—oh it’s a beautiful thing, witnessing the ladies and gentleman of our company! Each piece takes charge on situations and covers accounts. More developed power pieces fix mistakes and elevate new-hires when they come out onto the board. If our weekend Manager is cornered by too many enemy pieces, that bishop might be sacrificed so as to secure a winning position, meaning, the accounts she did cover made it easier for pawns to get done with their shifts. How else can pawns be up for promotion if we cannot get out of the way and move them forward? We implement a strategy—a chess strategy!  


Thank you for reading! If you are interested in a professional consultation at your office or building, please give me a call or at the very least, let’s play a round of chess sometime! 


Mickey Dayton

Chairman & CEO

Priority Clean LLC


Bringing Value Back to the Cleaning Industry

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